Sr. Marketing Manager - Federal

Posting ID : A1068541351
Date Posted : 2015-08-19
Category : Marketing Advertising Pr

Position: Sr. Marketing Manager - Federal
Location: McLean/Vienna, VA
Status: Freelance/ possible Full Time
Estimated Duration: Possible Full Time
Starts: As soon as the right candidate is presented
Rate: Up to $55/hour DOE

Job Description:
A leading company in Mclean, VA is looking for a freelance to possible full time Sr. Marketing Manager to join their team.

- Develop integrated marketing programs for the Federal Government.
- Recognize strategic growth opportunities
- Understand business strategies and organizational goals and translate them into actionable integrated marketing plans to address federal civilian, department of defense, and intelligence community
-Work with internal and external resources to execute those plans
- Collaborate in the development of the overall marketing strategy
- Deliver strong ROI through development and implementation of targeted customer acquisition and retention programs
- Use advertising, direct marketing, demand and lead generation, sales communications, sales programs, trade shows and events, thought leadership, PR, and social media to drive ROI
- Work closely with trade associations aligned with segments to ensure maximum benefits
- Work closely with the internal and external researchers to gather and analyze competitive intelligence, customer and market trend data, and deploy primary research, as needed, to support market opportunity identification, development, and exploitation
- Plan and execute customer retention programs

- Experience planning and executing integrated marketing programs from inception through completion
- Marketing to the federal government
- Bachelor's degree required; MBA a plus
- 8+ years' experience in marketing, with a minimum of 4 years marketing to Government
- A track record of developing and executing effective strategies, campaigns, and plans with demonstrable results
-Experience marketing to and through government channels is a plus

If you feel you are qualified for this position please send your resume (and samples if applicable) to:

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