Posting ID : A1068541344
Date Posted : 2015-08-19
Category : Marketing Advertising Pr
Corporate Brand Journalist | Content Writer
Are you an authentic storyteller who excels in engaging your audience? Do you have a knack for deconstructing the complex and making it easily understood? Are you passionate about honing your craft and finding new ways to advance your career?
memoryBlue is seeking a brand journalist with experience developing a wide range of content and deploying that content across multiple organizational and communications channels. This is an exciting opportunity to join a unique, high-tech sales consulting firm and define a new role by working directly with the Marketing Manager and Co-founder to build and launch a content marketing program.
Produce content and factual stories that radiate the soul of our brand. Your goal will be to attract and engage our multiple target audiences by delivering written content. If you have a passion for the power of words and for creating an engaging web experience for online communities, then read on!
Who We Are
memoryBlue builds the sales teams of today's most promising high-tech companies by growing and finding top inside sales talent. With our Headquarters located just outside Washington, D.C., our office in Austin, TX, and our most recent office in Silicon Valley, CA, memoryBlue is an inside sales consulting firm that has been recognized the last three years by Inc. Magazine as one of the fastest-growing companies in the nation. The company's success can be attributed to a rapidly growing industry, a unique business model, and a culture that inspires both personal and professional growth.
Perks & Benefits
-Health, Dental and Vision coverage
-401(k) with company match
-10 days of personal time off your first year, 15 days each year after
-Paid holidays -- including Super Bowl Monday!
-Half-day off on your Birthday
-Monthly Employee Events including: Happy hours, group outings, and more. . . check out our website!
-Energetic, positive and motivating atmosphere
-Coaching and mentorship, training and team environment
-Outstanding growth opportunities
-Company celebrations, outings and events
-Fun, rewarding, flexible environment
-Inside and outside recreation activities
What You'll Do
-Work as a member of the memoryBlue Marketing team to collaborate and execute on tactics defined in our Content Marketing Strategy
-Learn and absorb the memoryBlue offerings and how we position our services in order to communicate it in a unique way to all stakeholders (clients, potential candidates, alumni, etc.)
-Employ an investigative approach and journalistic style while creating content
-Interview memoryBlue team members and industry professionals to craft content in various forms based on your research
-Compose Blog posts on a consistent basis catered to our diverse audience
-Stay current on public relations and marketing trends in order to deliver content that is easily digested and turned to by readers
-Broadcast memoryBlue news by crafting brand press releases often
-Generate relevant and brand-building content in various formats, including: white papers, infographics, guides, checklists, eBooks, case studies, video scripts, web pages, blog posts, etc.
-Create engaging social media posts based around content
-Drive brand awareness, subscribers, and leads by delivering content aligned with our overarching Marketing Strategy
-Collaborate with memoryBlue Marketing team to dig into meaningful analytics in order to optimize content for increased conversions
-Analytics: Work with team to develop monthly, quarterly and yearly analytics reports showing results of content marketing strategy
-Understand the various memoryBlue customer experiences as outlined in our Marketing Hourglass to gain a better understanding of our brand messaging
Social Content Calendar: Work closely with marketing, sales, and recruiting departments to ensure consistent strategies, messaging and branding.
-Social Listening: Monitor the company's presence on social networks, blogs, news sources for proactive response to elite influencers and other members of the media. Generate meaningful content by keeping your ear to the ground.
Skills and Experience
You should be competitive and driven, with a strong work ethic and a desire to launch your career as a MarComm professional. It's vital that you display exceptional written communication and interpersonal skills, as well as the ability to connect and establish rapport with a digital audience. Your ability to work independently and in a team environment is vital. Exceptional time and project management skills, including the ability to handle multiple stakeholders with changing priorities is necessary.
-Exceptional writing skills
-Highly motivated and self-sufficient
-Acute attention to detail
-Excellent communication skills
-Grace in giving and receiving criticism and feedback
-Bachelor's degree or equivalent experience (English, Journalism, Media Studies, PR/Communications preferred, Marketing minor a plus)
-Proven track record of achievement in writing and provide writing samples
-Experience unearthing stories that people want to hear and share
-Willingness to learn and accept feedback
-Understanding of the public relations landscape and latest trends
-Familiarity of how websites and search engines work
-Experience building social media engagement
-Experience with marketing analytics software including Pardot - a plus
-Proficient in Photoshop, Adobe Illustrator, InDesign -- not required but a big plus
-Videography experience -- a big plus