Public Relations/Marketing Analyst

Posting ID : A1068521980
Date Posted : 2015-08-19
Category : Marketing Advertising Pr

The PR Analyst will be responsible for driving awareness and foster relations with key influencers and customer segments within our market. The role requires responsibility for building and executing a measurable strategy that improves FSX's awareness and understanding at the press, consultant, strategic partners, legal professionals, and end user levels.

Job Duties

The PR Analyst will be responsible for building and managing the PR Strategy in conjunction with outside agencies and resources. The analyst will also ensure that FSX is briefed on market trends and data, and that our clients are briefed on FSX's vision and product status/roadmap.

Key activities will involve:

*To maintain, enhance and develop FSX Software's internal & external relationships
*Prepare and issue press releases, see them through internal approval process and posting to BusinessWire and website
*Support other communications materials including blogs & internal communications/promotions
*Work with sales team to identify customers for case studies and PR opportunities
*Support social media campaigns -- Twitter, FB, LinkedIn, and Google+
*Support corporate tradeshows as needed
*Provide Customer Advocacy Support
*Maintain and develop a media contacts database
*Design, write and/or produce presentations, articles, leaflets, reports, publicity brochures, information for web sites and promotional videos

Skills and Qualifications

*3-5 years of experience with public relations, strong content and messaging background
*Bachelor's degree in journalism or similar field
*Must have a passion for writing and translating complex information into customer focused messaging
*Previous experience creating and delivering press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content and speaking proposals
*Proficient with Twitter, FB, LinkedIn, and Google+
*A positive attitude and high energy is a plus
*Excellent communication skills both orally and in writing
*Ability to prioritize and plan effectively
*Awareness of different media agendas
*Good Analytical, Numerical, and IT skills
*Ability to cope with pressure

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