Posting ID : A1068517297
Date Posted : 2015-08-19
Category : Marketing Advertising Pr
Senior Customer Data Analyst for Lee Auto Malls!
The Lee Auto Malls is looking for a Senior Customer Data Analyst actively analyze and manage all aspects of our customer information databases. Your primary role is to maximize the value of the data for Lee Auto Malls' marketing and media efforts. This is a new position and is a key position that requires excellent influencing capability across the organizations multiple locations.
You must have a true passion for finding opportunities in data. You will use a combination of established tools and techniques as well as innovative new approaches to extract and create insights from large and complex data sets.
Your expertise will help drive important decisions in a wide variety of marketing and media decisions including TV, Radio, Print, Internet, Direct Mail, and Database Targeting. You must be a continual learner, using unfamiliar technologies without supervision and learning new tools and techniques to uncover new marketing opportunities for Lee.
Conduct advanced analytics and consumer segmentation in order to maximize the effectiveness of direct mail communications and drive marketing strategy. This includes reviewing and approving direct mail marketing partner mailing plans and programs.
Performs advanced analysis of the effects of various marketing efforts against desired results. Drives analysis and development of propensity models and other statistical executions to optimize marketing tactics. Helps define and optimize segmentation strategy using a variety of techniques, ranging from data aggregation via statistical analysis to complex data mining. Works with internal clients to develop standardized and automated reporting that feeds marketing decisions across the organization.
Champion throughout the organization accurate and timely customer information entry. Manage process to clean up duplicate and bad customer data.
Identify system and database problems, communicate details and collaborate with IT and database partners to design solutions on a pro-active, self-directed basis.
Leads the migration to, in partnership with IT and others, a new customer database and marketing platform that will drive all marketing efforts.
Ensure compliance with Data Management Laws.
4+ years prior hands-on experience with database and/or digital marketing data including querying, reporting and analysis required.
Knowledge of the Automotive Industry a real plus.
Previous experience with marketing, media and customer segmentation strategy required.
Proficient in the use of the PC and basic MS Office applications (Excel, Powerpoint, Word and Outlook).
Working knowledge of Excel including pivot tables, formulas, formatting, charts and importing/exporting data.
Excellent analytical skills required including advanced statistical and data mining techniques.
Strong analytical and problem solving skills paired with the ability to develop creative and efficient solutions.
Tolerance in dealing with bad quality data.
Ability to evaluate quantitative data sets and determine 'big picture' implications required.
Ability to handle multiple projects required.
The Lee Auto Malls, with 18 locations and over 500 employees, is Maine's largest and most dynamic dealership group. We continue to grow and we're looking for the right creative and insightful Senior Data Analyst to help fuel our growth. This is a new, unique and exciting opportunity and offers a rare chance to work across the organization as well as play a key staff role within the company. This position reports directly to the Marketing Director.
If you are interested in a great challenge, like to be able to lead through discovery, desire lots of variety then this is your opportunity!
Apply online at leeauto.com, select "JOBS" and the position.
401K w/ company match
Paid holidays and vacation
Short-Term and Long-Term Disability Insurance
Flexible Spending Account
Paid vacation and holidays
Paid Education and ongoing training
Generous employee discounts on vehicle purchases, parts and service
Staff parties and events
A career-oriented environment with multiple opportunities for steady growth and advancement
A family-oriented culture with an excellent reputation in the business
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