Seeking Digital Specialist

Posting ID : A1068515278
Date Posted : 2015-08-19
Category : Art Media Design

Stratus Dental's focus is to support independent Dental practices as they compete and thrive against the big box retailers and corporate consolidators.
Everyone who works at Stratus Dental has a direct impact on the company.

The list of interesting and difficult challenges will always be larger than the time to tackle them, and the community culture fosters continuous improvement.

In addition to working with world-class colleagues, benefits include:

A great culture and teammates
Competitive salaries
Excellent health care plans
Tuition reimbursement program
A membership to a local gym
A really cool Holiday party and summer picnic
Guests like John Maxwell, Jim Collins, and Story Musgrave

Position Summary:

A Digital Specialist executes a digital media program for individual dental practice owners. The Digital Specialist implements a comprehensive digital media program to define activities and services where digital or social media marketing techniques can be used to increase visibility and traffic for our Member's practices.

The Digital Specialist facilitates and manages search-marketing campaigns on behalf of assigned Members to achieve their stated goals and objectives. This position requires a candidate that has background/knowledge in SEM, Social Media, and Website Management with an emphasis in Search Engine Optimization.

The right candidate must be enthusiastic, pro-active, detail-oriented, and a hardworking professional able to work well in a team-oriented, client-focused environment. Overall management of Members' online marketing campaigns, including: website, content, local, search engine optimization, social media, etc.

Key Deliverables:

Daily oversight of the Member's digital assets.
Responsible for content changes, additions, updates, etc. to member websites (WordPress platform).
Conduct search audits, keyword search and analyze data to optimize Member needs.
Claim local listings for small businesses.
Setup and maintenance of social media platforms for Members (Facebook, Twitter, etc.).
Creation of a monthly report for individual Members that addresses analytics, takeaways and recommendations.
Responsible for website builds and up-grades (WordPress platform).
Leverage Google Analytics, Moz, and other reporting tools to provide data analysis to Members and manager.
Assists in documentation of best practices for digital marketing.
Provide Member education on latest digital marketing trends, best practices, etc.
Facilitate the monthly E-Newsletter program, plus provide reporting to Members.

Essential Requirements:

Timeline/deadline driven with extreme attention to detail.
Proven commitment of exceptional and customer service delivery to both clients/customers and internal team members that allow effective working relationships with a diverse population.
Superior interpersonal and communication skills; written, verbal and presentation.
Exceptional time management skills.
Adept at multi-tasking in a fast-paced environment.
Solution and problem solving orientation.
Passion for working in a high-growth, entrepreneurial environment, with the ability to demonstrate personal commitment and drive to set and exceed high standards.

Education and Experience:

Bachelor's degree in marketing required or equivalent experience which provides the necessary knowledge, skills and abilities.
Two plus (2+) years of digital marketing experience.
Experience working in Google Analytics, Moz, Google+, Facebook, Twitter, YouTube and other social media platforms.
Must have extended experience working within WordPress.
If you are interested in working with an organization that offers a rewarding Mission and an outstanding working environment please apply to Stratus Dental directly at

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