marketing Graphic arts Web & in house publishing

Posting ID : A1068508727
Date Posted : 2015-08-19
Category : Art Media Design

We are a manufacturer of an exciting line of high profile retail consumer goods primarily directed at a mature male target market. we have an opening for a talented individual to Do advertising, web design and maintenance, social media, art and promotional materials and graphics, catalog layout for exciting consumer products.
Duties and responsibilities include

Develop an overall marketing strategy and plan for to dramatically increase brand awareness as well as revenue. This plan shall also include pursuing distributors to purchase and promote select products.

Redesign and update annual catalogs as planned with conceptual meetings with the President and Sales Management.
Web site maintenance and updates.
Tracking of all advertising as to its effectiveness cost vs. responses/sales generated per ad.
Research new marketing avenues i.e. new publications, new ideas to promote and bring us to the attention of consumers and create a demand for our products.
Design, layout, rotation and placement of all print ads, 6 to 12 publications.
Develop and maintain annual marketing and advertising budgets
Redesign all product labels and develop new to obtain a consistent, professional and current look
Redesign installation instructions to obtain a user friendly and consistent format
Designs layout and execution of sales promotions and materials, i.e. p.o.p. Items, flyers, email blasts, promotion scripts for sales people
Redesign and maintain dealer price list and model application guides to be current and easy to use
Develop press releases, work to maximize our free exposure with all media sources, print, shows, television, clubs and organizations, retail and dealer shows.
Develop relationships with publications as well as all other vendors i.e. printers, show promoters, clubs, etc to maximize our exposure and minimize our costs.
Assist H.R. by creating and placing help wanted ads. Design and lay out of booths for trade shows using themes and printed advertisement in show publications, coupon books, etc.
Assist in the creative design and development of new product as well as the successful introduction and promotion of new product.
Assist in the training and motivation of sales personnel.
Develop PDF format of catalog for website and easy emailing.
Build monthly sales flyer, also PDF format for retail and wholesale depending on time of year, inventory and profit margin.

Reqirements:
Min 3 years experience in a professional marketing position.

Please reply with resume and salary history to receive company mane and product information to be considered.


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