Public Relations Specialist

Posting ID : A1068478532
Date Posted : 2015-08-18
Category : Marketing Advertising Pr

BUFFALO BRAND INVIGORATION GROUP (formerly Buffalo Communications) -- the global golf, sport and lifestyle firm specializing in public relations, strategy development, integrated marketing, social media and design -- seeks a PUBLIC RELATIONS SPECIALIST to lead publicity programs for resort, destination and real estate clients.

The ideal candidate will possess an understanding of the real estate, travel and golf industries, proven leadership skills and demonstrable experience pitching and placing stories in print, digital and broadcast media outlets.

Our 14-year-old agency is a division of Billy Casper Golf, the largest domestic owner-operator of golf courses, country clubs and resorts. We are a dynamic and growing organization that takes pride in a friendly, creative, team-oriented environment. Significant room for advancement exists for top-performing individuals.

This position can be based at company's headquarters in Reston, VA (just outside Washington, DC), or in a satellite office.

Working closely with Buffalo senior management, the PUBLIC RELATIONS SPECIALIST will increase brand awareness and sales for clients by securing consistently favorable editorial coverage in consumer and trade media outlets.

The successful candidate will be tasked with:

Managing select client relationships
Assisting with implementation of PR plans
Pitching media via phone, e-mail and social media
Securing high-profile, revenue-enhancing publicity for clients
Recruiting / vetting media for FAM trips and one-off visits to client properties
Drafting / distributing news releases and other copy
Preparing client reports
Researching media lists
Helping to execute client social media programs
Traveling to client meetings and events on an as-needed basis

Additional qualifications include:

Four-year college degree
Minimum three years direct, relevant experience in PR, journalism or a closely related field
Existing network of lifestyle, business, real estate and / or journalists
Superb written and verbal communication skills
Proficiency with MS Office, Photoshop and social media applications

The compensation packages for this position includes: competitive base salary; Health/Dental/Vision insurance; 401(k) participation; FSA; STD/LTD insurance, vacation, sick time, holiday time. Golf privileges are also available via Billy Casper Golf.

Please send applications by September 15 to

Only those with a cover letter and salary history will be accepted.

No phone calls, please.

Please visit or

Buffalo Brand Invigoration Group, a division of Billy Casper Golf, is an Equal Opportunity Employer and encourages members of minority groups and women to apply.

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