Marketing Writer

Posting ID : A1068433393
Date Posted : 2015-08-18
Category : Writing Editing


The marketing writer is focused on pitches and proposals. The writer researches, writes and edits content for pitches, proposals and other marketing collateral materials, Working hand-in-hand with the senior proposals manager, director of PR / marketing, practice development managers and specialists and partners of the firm, this individual is primarily responsible for drafting compelling, concise, persuasive (and error-free) copy for pitches and proposals, in a style that is consistent with the firm's messaging and branding. Marketing pitches and proposals generally include an explanation of the firm's services, relevant practices, biographies of attorney teams and summaries of relevant matter experience.

The individual in this position should share the characteristics of a resourceful and persistent news reporter, ferreting out interesting information and details about the work of the firm's lawyers, as well as the talents of an elegant writer. Essential skills include understanding legal issues and terminology, and the ability to translate legalese into language accessible to a general, yet intelligent, reading audience. A law degree is not a requirement but a curiosity about the law would benefit the individual in this position.

This individual will work closely with the proposals, PR, website, creative design and practice development teams to take our proposals and pitches to the next level, including marshaling the right resources, identifying key stakeholders and participants and gathering information to shape our messages.

Serve as lead writer for marketing pitches and proposals.
Take raw content describing the firm's services, practices and attorneys and create compelling prose that effectively promotes our capabilities and builds a connection with prospective clients.
Seek out innovative ways to showcase the firm, our practices and our lawyers.
Write crisp, accessible pitches that effectively summarize and highlight the firm's capabilities while maintaining a professional tone and style.
Edit and revise proposals and pitches written by other members of the team.
Develop an authoritative style; take the lead in coaching other members of the team on how to replicate that style.
Work closely with other writers in the marketing arena at the firm: including writers focused on internal communications, marketing materials, the website and media outreach.
Provide direction to others on the team who engage in writing tasks, to ensure that messaging and content are clear, correct and aligned with the firm's strategic goals. Enter enthusiastically into the life of the team.

BA or BS degree (English or journalism preferred).
Five to seven years of prior experience creating and directing internal or external communications in a corporate environment, preferably for a professional services firm. Professional print journalism background a plus.
Demonstrated experience in the successful development of internal and external communications -- in particular marketing pitch materials. .
Ability to analyze information/assess issues, make recommendations and clearly articulate them.
Ability to absorb internal information and translate it into persuasive, relevant, benefit-oriented messaging.
Strong communications, organizational and proofreading skills.
Proven ability to meet deadlines, listen, collaborate and influence others.
Service-oriented approach: flexible, proactive management of expectations, unflappable in the face of change. Ability to think strategically and systemically ("connect the dots").
Accuracy is critical. Must be able to check facts with multiple sources and take responsibility for producing factually correct content.
Fearlessness in seeking to understand and explain complex issues.
Ability to multi-task, set priorities, and meet multiple competing deadlines in fast-paced environment.

**Please submit your application to

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